Yet Another Change of Direction...

I tried to run with the idea of having shit work to show at the crit being better than having no work but a quite complex though process... truth be told didn't work out so well for me. I'm not going to lie, I just felt shit because my work was shit and I wasn't happy doing it. So, yet again, a conversation with Christian went a little something like this:

"Christian, I have NO idea what to do for collections, I'm creatively retarded."

"Well, ignore the brief completely, what do you want to do?"

"Competition briefs..."

"Well go do that then."

The man talks a lot of sense. So much fucking sense.